Paul van der Raad

Paul van der Raad is an international pet industry executive and advisor with nearly 30 years of leadership experience across Europe and global markets, including multiple C-level roles. He is known for translating strategy into execution — supporting businesses across sourcing, formulation, manufacturing, brand/private label, and go-to-market.

In recent years, Paul has worked hands-on with sustainability-driven nutrition and ingredient solutions, including insect-based applications and omega-3 functional ingredients such as DHA from microalgae. His focus is pragmatic: turning innovation into market-ready propositions that meet pet health needs while improving environmental outcomes across the value chain.

Paul has previously contributed to European sustainability progress through FEDIAF environment and sustainability working groups, and he continues to engage with broader European industry initiatives on responsible sourcing, circularity, and credible sustainability communication. He speaks regularly at international events on how the pet sector can accelerate practical sustainability through better choices in ingredients, product design, supply chains, and partnerships. His perspective is grounded in a simple belief: better outcomes for pets should also create better outcomes for pet parents and the planet — #BetterTogether.